Book Review: WEBSTER, JAMES G. (2014). THE MARKETPLACE OF ATTENTION, HOW AUDIENCES TAKE SHAPE IN A DIGITAL AGE. CAMBRIDGE, MA: THE MIT PRESS. 268 PP.

In class, we decided to read a book called The Marketplace of Attention. It talks about how audiences take shape in the Digital Age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers. He also explains the growing impact of media resources from ratings to user recommendations. He shows us our greatest hopes and fears of digital media.

Webster shows that public attention is at once diverse and concentrated. Users move across a variety of outlets and producing high levels of audience overlap. He questions whether or not our preferences our immune from media influence and describes how our encounters with media might change our tastes. Each chapter describes a certain aspect he talks about in digital media.

The chapter I was chose to talk about was constructing the marketplace of attention. I decided to talk about what open versus closed structures meant.

According to Marketplace of Attention, “Openness is a function of many things, including technology, institutional practices, and how people use those resources. Whereas the optimists see open structures allowing people to consume, create. And share a varied diet of media, the pessimists see closed structures filtering out discordant media encounters and balkanizing people into groups that are prone to various forms of social polarization.”
In a closed system, it may cause users to take multiple directions and even “spin out of control.” They are more lest likely to be open minded about certain things. This kind of mechanism is called “echo chambers” and “group polarization.”

Open systems encourage crosscutting encounters. This means when you don’t put a limit on what people can see, it is more likely going to be more interest in certain things people wouldn’t normally be interested.
This chapter also discussed things such as when someone tweets or shares something even if we don’t like it, we most likely will click on it. We click on these types of things because our friends posted them and they found it interesting. Most of the time the things we see on Facebook are shared. I know for a fact that I probably would not know much about certain things that are posted on Facebook. There are things that people post that in their opinion is important them. This causes you to be introduced to a verity of new things.

“A somewhat less obvious conceptualization of structures organizes them by their obtrusiveness. Obtrusive structures are apparent to users. As such, people can actively choose to use them or not. “(Webster p.132)

Obtrusive and Unobtrusive structures were also talked about in this chapter. It talked about how we have so many social media sites or websites in general that we don’t have to necessarily all use the same one. For example, some people use Netflix and some people would rather use Hulu to watch TV shows and movies. Hulu is more for television shows that are still going on so you can watch them without commercials. Netflix is more about less commercials and provides you with the option of watching movies.

“There is a growing body of research on a second generation “digital divide’ that finds some people are quite knowledgeable about the digital resources at their disposal and others are barely literate. A computer programmer might understand how search algorithms work and take their advice with a grain of salt. But many people are more naive or completely oblivious,” (Webster, p.133).

This chapter was very interesting seeing how users really interact and the effect that it has on digital media.

#Milk4Kids

The #Milk4Kids campaign was very successful when it came to raising more milk and money than the previous year of 2014. There were a lot of things that worked for the campaign such as the hashtag #Milk4Kids. We realized that to be more effective with using the hashtag people need to post more original tweets. Another thing that worked very well was using students from different schools and collaborating with each other to run a successful campaign.

NodeXL was also a good tool to use in order to figure out where the conversation was happening and how we could improve the program. By using other hashtags that were involved with other popular companies would make a huge difference in improving the awareness for raising for #Milk4KIds. There were a ton of photos and pictures from the event that definitely made a bigger difference.

There are some improvements to make to the program that would make it more successful would be to have better planning.and more organizations. Make sure we would have to improve the social media presence by adventuring out into Instagram, Facebook, and other social media sites. I also think something that would improve would be to get athletes in the community involved. It is a huge part of this community and Omaha is proud of there athletes.Also by having multiple events throughout the year to improve more people getting involved with the #MIlk4Kids campaign.

I believe this will be a great campaign and Nebraska will be one of the most donating states around the Midwest.

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Louisa Ha

The teaching of whether you should teach an online class or not came into perspective. Teaching an online class is not always the easiest thing to do there are many Do’s & Don’ts. Louisa Ha is a Professor of Telecommunications at Bowling Green State University gives her take on teaching online classes and how to be successful at it.

Ha mainly teaches graduate students in sales, media programming, and social media. She not only teaches online classes but face-to-face classes as well. She teaches five online classes Minorities in Video and Film and Media Sales and Promotions in the Summer. Ha teaches Media Policy and Industry and Advertising Theory and Practice in the Spring. She also teaches one class in the Fall which is Media Programming.

The advantages of online classes are serving non-traditional student population and inflexibility in course offering and scheduling to different types as students such as for kids with disabilities or even athletes. There is also the fact that students get to be enrolled and summer and are able to expand geographical coverage so you may take the class wherever you want. You gain centralized data for assessment and it;s serves as an example for other faculty members.

Ha specifically went to into detail about managing online classes from a faculty, working mother, and a researcher/media. When it comes to being a faculty member you teach more good students and they take responsibility for learning at their own place. You can quickly identify lazy students from the students who work hard and monetary incentives provided by the university to develop/teach online courses.You are much less vulnerable to low enrollment and ease of duplicating and repeat of teaching the course. it is also an opportunity to invite guest speakers from all over the world and it’s a highly remarkable skill.

Ha is also a working mother and gets advantages for that as well such as flexibility with the schedule and can prepare materials much more in advance. One of the good things about online classes as a working mother is not worrying about whether they’ll make to class because of weather conditions. The benefits of being a researcher is the multimedia mass medium and rich data that can be used and analyzed for assessment. You can also test for different online materials.

The difference between online classes and face-to-face classes are that online class give you a more open learning environment. Grading is easy computer training compared to manual grading of face-to-face classes.The facilities are more diverse online compared to face-to-face is more standardized.

The challenges of online teaching is the grading load can be enormous if not managed well and everything is written and on record. The audio-visual design of online materials and mastery of the online teaching software and online tools. The student expectations and email overload can be overwhelmed.

Lastly, I’m going to talk about the Do’s and Don’ts about online teaching. The Do’s are use simple common online tools and avoid group assignments. Avoid live events for group students, utilize computer-aided grading, and organize your materials usually in modules for easy retrieval and navigation. Make sure to establish an easy to remember routine course calendar for assignments, provide FAQs for complex designs, and keep separate folders for emails by course semester.

The type of people who shouldn’t teach online classes have to be teaching only as a live performer and if you like to crack jokes and small talk it’s not for you. If you are not god at responding to emails and don’t want to learn the online course management software.

Teaching online classes can be beneficial but they have their challenges but if it’s the right choice for you, you should take it.

BE{YOU}TIFUL

Little girl, big world †

Have you ever seen college basketball players as beautiful as these two? Yeah me neither. It was quite the day, let me tell you. Well for starters it was B-E-A-UTIFUL. First time seeing a number start with 5 on the weather app since……yeah its been that long. Anwyas, our day consisted of: Me giving my ‘slightly under-the-weather’ Remy a complete makeover {clothes and all} , almost getting hit by a train, coloring in remy’s legging hole with sharpy (clearly didn’t work), finding an animal skull, Ness attempting to dance, laughing…a lot, almost getting kidnapped, and Remy Jo’s sass was through the roof. {WHAT IS NEW} The pictures that we ended up with were absolutely breathtaking. The thing I love most about these pictures is that it captures them perfectly. Ness with her soft, sweet, yet spunky spirt. RemJo’s…..sass. {and her joyful spirited personality ;)} Ness could be on America’s Next top…

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Social media is an art and a science.

Recently, I discovered that social media wasn’t just social media. There are so many other things that go into social media. You would never think there are tons of research methods about social media. The one method that really stuck out to me was the Mass Communication Research Method.

The Mass Communication Research method is a eight step process. You start by analyzing the problem and the purpose. You have to figure out what this issue is and how it’s important. The second step involves something called Literature Review.85

It then goes into talking about step three and four which are research questions and methodology and research design.You always must ask more questions in order to understand exactly what you’re talking about.

Next, there is step five which involves actually collecting all of the data you have gathered. After, you move on to step six which is analyze and interpret the information you collected. Next, you present the information which is step seven and then on to follow up questions. This method is the perfect way to understand he research you’re doing.

One thing that really stuck out during our discussion in class last Thursday was the fact that all data has error. All has error some just has less error than other data. It really shows that you’ll probably never get the perfect anwser but you’ll get pretty close.

Social media research is such a hard thing to figure out especially when social media is changing every single day. It makes it really hard to track things in this social media era. Eventually, there will something else that comes out that’s even harder to analyze.

I am definitely learning a lot in class about how much time and effort it takes to understand social media and the research it takes to fully understand how social media works.I look forward leaning more about researching and understanding social media im this class.

If you want to find out more information about social media research check out these slides:
http://www.slideshare.net/mobile/jeremylipschultz/media-research-2014

The Salvation Army

The Salvation Army holds a food pantry and is a homeless shelter. They offer multiple food items in the pantry. They turned an old hospital into a food pantry and shelter. People that go to the food pantry must provide photo ID in order to receive food from the Pantry. You get as many bags of food depending on the household size. You can come back once a month to pick up food for yourself or family. They want to make sure everyone has a chance to get food. Every once in a while if they find out that the Food Bank has extra food they go get it as soon as they can. The Salvation Army also gives people other services such as transportation, help with bills, and etc. The pantry is always looking for donations and volunteers to come help out when the panty is open.
The Food Pantry is located on 3612 Cumin St., Omaha, NE. To donate food or even help volunteer just call: (402)898-5900.